Fitz Pullins Inventory Room

Various identities have been created for The Inventory Room, but none of them satisfied the client. I created an ornate identity with a mix of retro design elements and contemporary type that is of the moment, and communicates craft and style. This mark immediately resonated with the client’s vision. The concept behind the brand is apparel and lifestyle goods from the stylist Fitz Pulllins. Like the bower bird, Fitz curates various status indicators with a heightened appreciation for how things look. The mark is prominently displayed on the ecommerce shop, and on signage for pop-up shops.