Harbinger

My Role

I developed the information architecture for this site. This was followed by creating static comps of both the desktop experience and mobile site to be passed off to the developer. I also did some light video editing for the video background on the homepage. My role for the inbound marketing efforts were developing a series of themes in Hubspot for wayfinding and LED retrofit campaigns.

Goals

Harbinger creates signs for national brands like 7-eleven and Pollo Tropical. The site needed to work as a platform to deliver qualified leads and communicate the premium offerings Harbinger provides. Visually stimulating effects like parallax scrolling, video backgrounds, and animated headlines were used to show that Harbinger is not your local sign shop with a few guys out back. Because of the heavy visual effects employed on the site, a dedicated mobile site was created that was optimized for fast loading on slow connections.

Inbound marketing campaigns were developed in Hubspot to both monitor and capture leads that are interested in specific services Harbinger offers.